You sign up. you answer a few questions. Virtual Josh builds your first campaign in minutes, around what you've already got.
No email list? it builds you one. No contacts? it shows you where to start. Whatever you've got, you end the week with something real to send.
You copy it. you send it. you get more direct bookings, and you keep the commission you'd otherwise hand an OTA.
This is the first step, not the only one. the campaign doesn't disappear after you send it once. it keeps working, keeps sending, keeps paying you back on the next booking and the one after that. you're not learning one trick. you're building something that compounds.
Here's the math: average tour price is $255. average OTA commission is 27%. that's up to $69 lost on every booking that goes through an OTA instead of direct. one campaign starts putting that back in your pocket, every time it runs.
Your Early Bird rate is $49 a week. locks in permanently. no contract, cancel anytime. when it opens publicly the price goes up. yours doesn't.








I'm Josh Oakes. I built a tourism business from zero — no industry connections, no experience, $20k first year — and scaled it into a multi 7-figure operation before selling it. I now help other tourism operators do the same thing without the decade of painful trial and error it took me.
Here's what to expect from me:
I do what I teach and teach what I do. Every tool inside Virtual Josh™ is built from what actually worked in my own business and across 250+ operators I've worked with directly.
I write and talk like a real operator. I've been on tour, dealt with no-shows, managed seasonal cashflow, and built agent relationships from scratch. I get it because I've lived it.
I share the reality — what's working now, what flopped, and what I'd do differently. No guru theatre. No inflated claims.
I demonstrate over tell. Virtual Josh™ isn't theory — it's the exact methodology, rebuilt as an AI platform you can use today.
I believe cash flow before complexity. Systems before scale. Done beats perfect. And your email list is worth more than your OTA ranking.
Now if you don't know much about me:
I got into tourism over 15 years ago when my wife Suze and I started Melbourne Private Tours with nothing but a good idea and a second-hand van. We did everything ourselves — guiding, bookings, sales, ops, bookkeeping. The usual chaos every operator knows intimately.
We became obsessed with what actually drives direct bookings — not what the OTAs tell you, not what the marketing gurus say — what actually works in a real tourism business with real constraints.
We built a real customer acquisition system, a referral engine, repeatable partner channels, and a guest experience that marketed itself. The business scaled to 7 figures and we eventually sold it.
I've now worked with 250+ operators across Australia and internationally — and the same core system works across all of them, regardless of niche, location, or size.
More Bookings Pro™ is that system — rebuilt as an AI platform so every tourism operator can access it, not just the ones who can afford one-on-one coaching.
I'm a full time Dad to four kids. Everything I build has to work around real life. That's why this platform is designed for operators who are on tour half the day, not sitting at a desk.
Stop staring at a blank screen. Generate social media campaigns, optimise your OTA listings, respond to enquiries, and create marketing assets in minutes — all written specifically for tourism operators, not adapted from generic business templates.
Need bookings now? This tool builds a targeted campaign to your existing audience in minutes. Perfect for slow periods, last-minute availability, or any time you need cash fast without spending a cent on advertising.
The only tool that improves your actual product. Audit your full guest journey, redesign the moments that matter, and build a systematic approach to getting 5-star reviews — because a better experience is the best marketing you'll ever do.
Stop relying on OTAs and paid ads to find new customers. This tool helps you grow an email list you actually own and build strategic business partnerships that send you direct bookings every month — the two most powerful long-term booking channels in tourism, and the ones most operators never systematise.
Our goal is simple — help you run a better tourism business. More revenue, less chaos, more freedom.
Virtual Josh™ is not a booking system. It's not a channel manager. It's not one more tool that does one thing adequately.
It's the only platform built specifically for tourism and travel business owners that covers the complete business lifecycle — from getting the first booking to improving the experience that generates the next one.
Together we install The Tourism Business Operating System™ — three core pillars, likely in this order:
Install Your Marketing & Revenue Engine: Stop leaving money on the table every time a past guest doesn't come back, every warm lead goes cold, and every shoulder season arrives with no pipeline. We build the campaigns, the sequences, and the content systems that keep revenue flowing year-round — without paid ads as the primary strategy.
Install Your Growth Infrastructure: The operators who scale aren't working harder — they're working with better systems. We build your referral engine, your partnership channels, your list growth strategy, and your experience optimisation process so your business grows whether you're on tour or not. Your email list is your most valuable asset. We build it properly.
Install Your Freedom Systems: A business that depends entirely on you isn't a business — it's a job. We build the team structures, the SOPs, the onboarding systems, and the delegation frameworks that let you step back without the wheels falling off. Done beats perfect. Systems before complexity. Cash flow before anything else.
Together we install all three pillars and get them generating real results over the next 12 months.
How Does It Work And What's My Investment?
Right now, as a founding member, you can get started for $49 per week.
That's it.
This rate is exclusively available to operators who've been part of the Sunshine Tribe journey — past clients and email subscribers who've been with us through the build. It is not available to the general public and will never be offered again at this price.
When Virtual josh™ opens publicly, the price increases significantly. Your early bird access rate locks in permanently for as long as you stay active.
There are no contracts. Cancel anytime.
Here's the honest reality — $49 a week is $7 a day.
One smarter campaign to your existing list.
One referral partnership activated.
One better-converted enquiry.
And your entire year's investment is covered before the month is out.
Eight specialist tools. One consistent methodology. Built by someone who has been in the trenches with 250+ operators and knows exactly what works in this industry.
This is the lowest this platform will ever be priced. These founding spots are limited. When they're gone, they're gone.